Define Your Challenge

Win Conditions: - When these are met, you have won the challenge

Is the Challenge Attainable?

• Who is your content/challenge for? (Target Audience)

• Who else makes content for this Target Audience? 1. 2. 3.

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The content owner with the smallest following is the minimum Total Addressable Market: here:

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Timeframe

• How long do YOU think it’ll take to accomplish?

Strategy

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Make sure your actionable items are returning high quality information about success and failure so you know what’s working.

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• Per Weak Goals:

  • Large Item effort (stream x amount of times a week)

  • Medium distilled/created item effort (from the large item, what can you make?)

  • Smaller distilled/created item effort (from those 2 things what can you make

  • Written Item

  • Additional Goal (as needed)

Strategy Expanded

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What is your modus operandi, the way this flows? Your method for accomplishing these goals.

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